Prestone and the MSA BRC – Driving Towards Excellence


At Prestone, we’re all about excelling in extremes, and few disciplines are more challenging than the MSA British Rally Championship. That is why we are very proud and excited to be sponsoring the 2017 season of the BRC.

You can view updates, exclusive behind the scenes videos and competitions on our Prestone MSA British Rally Championship Microsite.

Prestone BRC Sponsorship LaunchThe Prestone MSA British Rally Championship begins in March, and will see us take ownership of the entire series, sponsorship of TV coverage on Channel 4, plus brand visibility across all car sun strips, doors, podiums and the event website –

We will also be supplying team cars with coolant and screenwash* to help them excel, and there will be loads of other exciting activities going on around the events, such as videos and opportunities for you to bag yourselves some freebies!

We were unveiled as Title Sponsor at the Autosports Show at the Birmingham NEC with some amazing looking cars.

Prestone BRC Sponsorship Launch

Head of Marketing for Prestone, Claire Fenton, said; “We are incredibly excited to be named as the title partner for the British Rally Championship.

“The drivers and cars involved in the competition literally ‘Excel in Extremes’, just like Prestone, battling through the elements and pushing to the very limit.

Prestone BRC Sponsorship LaunchClaire adds; “The conditions facing the British Rally Championship are exactly what Prestone has been designed and tested for, using engineered technology and in the most challenging environments; to protect the engine and perform in even the most extreme conditions.

“We can’t wait to get in among the crowds, under the skin of the rally fans, and under the bonnet of some of the world’s most extreme rallying machines.”

IMS Managing Director for the BRC, Ben Taylor, said: “We are thrilled to welcome Prestone to the BRC as title partner.

“To secure the backing of a major brand is a huge endorsement of what we achieved last year and enables us to push forward with the development of the championship to make it even stronger in 2017.”

Ben adds; “For a brand that ‘Excels in Extremes’ there can be no better fit than with the sport of rallying – testing man and machine against the elements and the clock.

“We look forward to working closely together to ensure that the BRC provides the perfect platform to raise awareness throughout the year, building to a presence on Dayinsure Wales Rally GB in October where Prestone will also be an official supplier.”

Prestone BRC Sponsorship Launch

Needless to say we can’t wait for the series to begin!