Leading car aftermarket manufacturer, Holts, has seen a 186% YOY increase in sales of its paints, following new stands being placed and the redevelopment of its Paint Match Pro website, which allows customers to easily select the perfect colour match for vehicle repairs and renovations.
Holts Paint range covers over 8,200 vehicle colours, including some of the very latest shades, and its aerosol caps are sprayed with the actual paint colour allowing customers to ensure that the paint matches seamlessly with the vehicle’s colour.
The Paint Match Pro section of the Holts website has a simple, intuitive search function, allowing customers to find the right paint to match their vehicle, whether or not they know the name and/or colour code of the paint. If they don’t know the name or colour code, they simply enter the manufacturer, colour and year of the car and Holts will then interrogate its database for the matching colour. Customers can then find their closest retailer, via the stockist locator.
Holts’ brand manager, Claire Fenton, said: “It’s fantastic to see such a dramatic year on year uplift in paint sales, thanks to more customers taking our stand and the Paint Match Pro website improvements. The quality of the paint speaks for itself, it is easy to use and provides a professional finish.”
“We have had some fantastic feedback from customers on both the quality of our product and the performance of the website and it’s great to hear about so many people switching to Holts.”
The Holts team has received positive feedback from customers and stockists who have tried the paint range, with testimonials including:
Lou Jenkins, who works for Lourimar Car Parts said: “Massive range of top quality paints with a great website to help the customer identify the correct paint for their vehicle – no other system comes close to this.”
Staff at Champion Motors said: “The new Holts paint stand looks the part and has been well received and sales are constantly increasing.”
The range is made up of 265 cans covering over 8,200 colours and is available from independent stockists across the country with an RRP of £5.99.